About Us

Serge DeNimes is a design-led brand, providing premium but affordable jewellery. Every piece is made from 925 Sterling Silver, designed in London.

The brand started in 2011 with the idea of being a creative output for founder Oliver Proudlock, as well as a platform to boost up-and-coming talent within the creative community. We started out with seasonal collections of apparel but after 6 years of producing clothing & accessories, we saw a gap in the menswear market - high quality fashion jewellery. Since 2017 we have evolved into a worldwide jewellery brand, well known for our fashion forward designs & premium quality materials.

We create 3-4 collections each year, each one with a unique theme and story behind it. We aim to provide classic styles and silhouettes alongside statement pieces for relevant yet timeless collection every time.


All of our products are designed in London and made from 925 Sterling Silver.

While we predominantly focus on men's jewellery, our rings are available in 6 sizes, including resizable, so that they can be worn by all genders, for any style. The same goes for our range of necklaces & bracelets. Almost every chain has an adjuster so they can be worn at different lengths to suit your size preference.


Part of the Serge DeNimes roots is creating a lifestyle. We strive to build an artistic community through our Serge Meets series, which gives us the opportunity to meet an array of talent and give them a platform to spread their message & share their talent. From ballet dancers to musicians, influencers to skateboarders, if you've got a talent, let us know!

We'd love to grow our community more and give back to the inspiring people that have helped us become what we are today.